Email Marketing: Facts & Figures

30 Jun

As small businesses, we are always looking for ways to reach our clients and prospects that are:

-Effective in their delivery-meet the underlying objectives of the company.
-Easy to integrate with our limited office system infrastructure.
-Flexible-match and grow with our business’s needs.
-Combine solutions e.g. Sales, Marketing and Customer Care to minimize the cost of doing business.

Email Marketing Research

Email Marketing Research

Email meets all these requirements, but how does it compare to other forms of marketing/advertising/PR?

-Lowest cost-to-acquire: Email is the cheapest method of communication with prospects and clients. It is even cheaper than print such as the flyers and catalogs commonly used by small businesses.
-Has highly capable instruments to measure the Return on Investment not easily achieved on other mediums.
-Email is highly targeted. You can acquire and use precise details about
your clients or prospect that is impossible with all other mediums.
-Email remains the most flexible medium. You can refine your campaign as it develops in ways that cannot be done with other forms of Marketing/Public Relations/Advertising.

In fact, email has evolved tremendously! You can hold promotions, contests, polls or quizzes, publish magazines, catalogs and fliers, attach videos and pictures, link to external websites/blogs, segment users by preferences, tastes and even location etc.

So you see, email is an incredibly potent marketing weapon for any business person. Below are some very interesting results that show just why email marketing is a really big deal!

  • The Ad effectiveness Survey by Forbes Media in Feb/March 2009 revealed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions just behind Search Engine Optimization (another powerful internet marketing tool that ensures that websites are engineered to be more search-engine “friendly”).
  • According to research by the Direct Marketing Association, email generated an ROI of $43.62 per $1 spent in 2009. As such it outperformed all other direct marketing channels including print catalogs.
  • 46% of North American small businesses surveyed in 2009 by Hurwitz and Associates use email marketing, with another 36% planning to do so in the coming year.
  • Seven out of ten UK marketers surveyed by the Direct Marketing Association in 2009 expected expenditure on email marketing to increase over the next 12 months

Know other interesting facts and figures on email marketing? Share it with us in the comments!

Next week:  One amazing case study of how email pushed “a multi million dollar company’s sales” by double digits.

Following : How you can emulate “a multi million dollar company’s sales” with a unique twist for your Small Business.

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2 Responses to “Email Marketing: Facts & Figures”

  1. jbyers July 2, 2010 at 18:35 #

    You are absolutely right. Email marketing is a very cost effective way for small businesses to get the word out and extend their reach. Advances in technology are making it an even more powerful tool. Using personalization and segmentation techniques allows for the creation of messages that truly resonate with each customer helping to further increase response rates. Thanks for the post.

    • beryle July 5, 2010 at 18:35 #

      Hey Josh,
      You’re welcome.
      Look out for one really amazing case study this week,
      All the best!

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