HOW EMAIL MARKETING CROWNED IKEA DENMARK WITH ABSOLUTE BRILLIANCE-PART 2.

14 Jul

As we saw in our previous post, IKEA Denmark in association with Talefod employed an amazing email marketing campaign that utilized Epsilon’s email marketing platform and other open source software.

The campaign utilized dynamic messaging, in fact Talefod referred to their campaign as “LISTEN BEFORE YOU TALK”. In this system, members of their loyalty programme choose information on products, events and offers that were relevant to them. All subscribers can change their profile to receive different information.

The results of the campaign were astounding to say the least! Have a look at some of the results below:

  • 42% more visitors at Point of Sale;
  • 18% increase in sales from newsletter recipients;
  • 105% increase in sales by newsletter readers;
  • 75% increase in open rates (56% average open rate for IKEA);

Truly awesome! However, what is actually interesting is that these figures were recorded two weeks into the campaign period!

What do you think about this email campaign? Can email deliver all these results above board? Or am I an undying optimist because email has “died a hundred deaths”? Let me know what you think, and remember to subscribe to our blog  to receive notifications once a week on new articles. You only need to click the button marked ‘send me the info ‘on your top right.

Till next time!

Beryle

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One Response to “HOW EMAIL MARKETING CROWNED IKEA DENMARK WITH ABSOLUTE BRILLIANCE-PART 2.”

Trackbacks/Pingbacks

  1. FOUR MARKETING LESSONS FOR YOUR SMALL BUSINESS – CASE STUDY FROM IKEA DENMARK « Email Marketing Tips - July 31, 2010

    […] campaign that utilized Epsilon’s email marketing platform and other open source software. In the following post, we saw how this email campaign increased sales by double digits in only two […]

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