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Email Marketing Brilliance:The IKEA Denmark way!

7 Jul

Like most companies in the product industry, IKEA Denmark has an extensive product base. Rather too extensive to take in all at once. Even with their main marketing tool – a product catalogue, less than 40% of their over 2,500, (and growing) products are included within it.

 

How IKEA Denmark successfully used email marketing

How IKEA Denmark successfully used email marketing

 


 

 

 

With 170,000 members of their customer loyalty programme, IKEA required a cost-effective solution that would increase their sales in the short term, on a minimal marketing budget. Continue reading

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