Tag Archives: kenyan business

EMAIL MARKETING TUTORIAL 2: WHAT DO YOU WANT TO ACHIEVE

17 Sep

Firstly, I’d like to apologize for the prolonged silence. But no worries, we are ready to resume on our email marketing tutorials, so here goes part two..

Before even considering which email program to use, you must start of with a marketing plan. If you don’t, you’ll find that you are only attracted by all the bells and whistles available. Continue reading

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HOW EMAIL MARKETING CROWNED IKEA DENMARK WITH ABSOLUTE BRILLIANCE-PART 2.

14 Jul

As we saw in our previous post, IKEA Denmark in association with Talefod employed an amazing email marketing campaign that utilized Epsilon’s email marketing platform and other open source software. Continue reading

Email Marketing Brilliance:The IKEA Denmark way!

7 Jul

Like most companies in the product industry, IKEA Denmark has an extensive product base. Rather too extensive to take in all at once. Even with their main marketing tool – a product catalogue, less than 40% of their over 2,500, (and growing) products are included within it.

 

How IKEA Denmark successfully used email marketing

How IKEA Denmark successfully used email marketing

 


 

 

 

With 170,000 members of their customer loyalty programme, IKEA required a cost-effective solution that would increase their sales in the short term, on a minimal marketing budget. Continue reading