Tag Archives: tutorials

EMAIL MARKETING TUTORIAL 2: WHAT DO YOU WANT TO ACHIEVE

17 Sep

Firstly, I’d like to apologize for the prolonged silence. But no worries, we are ready to resume on our email marketing tutorials, so here goes part two..

Before even considering which email program to use, you must start of with a marketing plan. If you don’t, you’ll find that you are only attracted by all the bells and whistles available. Continue reading

EMAIL MARKETING TUTORIALS – PART 1

5 Aug

For the past two months, we have focused on email marketing facts, figures and case studies of email marketing success stories. Over the next six weeks we will delve into the basics of email marketing and what it offers for your business.

Contrary to opinion, email may be the most famous medium of communication in East Africa. It is still however, an infamously underutilized and misunderstood business communication tool. This is why,starting next week, we will discuss the various ways in which you can use email marketing in your business not just in marketing but customer relationship management and public relations. I will also discuss some of the work we are doing with small businesses since our launch two months ago.

Would you like us to address any specific material related to email marketing? You can post it in the comment area below or through our contact page.

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Till then-all the best!

Beryle